In the future I believe there will be more issues when it comes to personal data being hacked. More and more applications and services are talking to each other. I already go to complete my Tax for a year and it comes back with it all filled out. I think in the future all our systems will talk to each other even more major data consumption. I also think that the data that is gathered through things like the FB algorithim with this continuing to influence advertising and what we see and thus will influence our decisions even more.