The innovative digital technology I have found is the IKEA Place app. https://www.ikea.com/au/en/customer-service/mobile-apps/say-hej-to-ikea-place-pub1f8af050
It enables you to try out a variety of IKEA furniture in your home, with its augmented reality feature.
It is interesting to me because it gives the customer the ability to see what there space can look like with the item in it before purchasing it. You can decorate your home without having to move anything. It has solved the problem with the lockdown friendly and fun. It is an innovative app making a game for adults.