Information is left everywhere by all people digitally. This information can be taken from metadata left all around the places where you search and shop. These are sometimes known as passive digital footprints. These could be as simple as a website logging your Internet protocol address or better known as IP address. While this doesn’t have any personal information, it does log your approximate location and your service provider. Whereas active digital footprints includes data that people intentionally submit online. These include emails, posting of blogs, social media postings and even liking posts on Instagram and Twitter. All of these save data which consumers provide them/